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Appointment marks what officials call a “significant milestone” in Starco Brands’ innovation and market leadership journey.
Starco Brands has appointed Alex Alston vice president of Skylar Clean Beauty, a fragrance brand that creates hypoallergenic and “clean” scents for sensitive skin.
Bringing a proven track record of leadership in the beauty and luxury e-commerce sectors, his appointment marks what officials call a “significant milestone” in Starco Brands’ innovation and market leadership journey.
“Alex’s extensive background across leading brands and his ability to merge creativity with strategic business results make him the ideal leader for Skylar,” said David Dreyer, chief marketing officer of Starco Brands. “His expertise and out-of-the-box thinking will be crucial as we build out the Skylar brand and new ventures for the company.”
Alston joins Skylar from Rose Inc., where he served as vice president of global marketing and creative. Before Rose Inc., Alston was the launch partner and vice president global brand for Ariana Grande’s REM Beauty from 2020 to 2023. He collaborated with her to build and define the brand, leading the global rollout across DTC and wholesale channels. Under his leadership, the brand won the Allure Readers Choice New Brand of the Year award, developed multiple award-winning products and created a clearly defined and differentiated point of view that allowed for rapid brand success.
From 2016 to 2020, Alston was with Net-a-Porter, serving as head of global brand campaigns and earlier as head of marketing for EMEA. He led the rollout of important initiatives like Net-Sustain, the retailer’s first sustainability platform. He led key projects with Saint Laurent, Balenciaga, Hermes and Fendi among others.
Alston previously held leadership positions at Charlotte Tilbury, where he led the US launch and rollout, as well as at Happi Top 50 Companies L’Oréal USA and LVMH.
Skylar launched “Citrus Reverie” this past year as an homage to summer. Read about that launch here.
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